The Aknoul was chartered by CMA CGM, setting sail from Marseille on 25 August this year, carrying an exceptional load of medical equipment, handling equipment, utility vehicles, construction materials, temporary housing and food aid. Beirut received 2,500 tonnes of donations collected by the CMA CGM Foundation from 70 businesses, organisations and public bodies across France.
Humanitarian aid is always urgent
Oxy was asked to contribute to communication around this initiative, and manufactured and installed banners on the boat free of charge.
The material was delivered urgently by taxi the day before departure, with the printing of 76 m² of banners and stickers, which were installed the same day with the support of CMA CGM and sailors on the Aknoul, all of whom are standing with Beirut.
