Art deco graphic codes, inspired by the last French edition of the Olympic Games in 1924; a true chromatic palette in pastel tones; the choice to replace the pictograms of the disciplines by 62 coats of arms, like so many banners carrying the beautiful Olympic values: the Organising Committee of the 2024 Olympic and Paralympic Games has unveiled the visual identity of the competition, and Oxy is very proud to have been the first to materialise this identity, with a signage deployment on 400 sports sites of Paris!
